Shibuya Fashion Week

About project :

Various fashion-related events are held twice a year in Shibuya, a town that has produced a diverse range of lifestyle-related culture. Large commercial facilities around the station work together to present the appeal of fashion and art to a wide range of visitors to Shibuya.

Project goal :

Have a look at the runway.
Have them come to the event.

Target :

Visitors to Shibuya

Design concept :

Designed to convey information about the event in an easy-to-understand manner at a glance. The modern feel of Shibuya was also incorporated into the design for each event.

Instagram story :

Participate in various events and film the events in an easy-to-understand way and transmit them in stories with information. On the day of the fashion show, she was in charge of creating excitement up to the start of the show by sending out information about what was happening backstage.