RoomClip

About project :

Japan's largest social networking media for housing and living.

Project goal :

Attracting new followers

Target :

Sensitive, mature women with an interest in interior design.

Design concept :

Colour/
Overall use of colourless colours to express a mature, feminine feel, with red in the logo as an accent. The text colour is white to reduce the sense of oppression.
Design/
Designed so that the content can be identified at a glance when viewed through the grids. The use of thin lines and slight roundness expresses femininity. Include user names to encourage installation of the application.