Sustainable Fashion Design Award

About project :

Fashion contest organised by the Tokyo Metropolitan Government.Contest to create new designs using kimono fabrics, promote industry and the SDGs.

Project goal :

Attracting participants
Contest recognition

Target :

Amateur Designers.

Design concept :

post design/
It was consciously designed so that the content of the posts can be identified at a glance. I also kept the overall design simple so that it is easy to see when viewed in grit.
Advertising design/
As the contest uses kimono fabrics, traditional patterns and Ming-cho typeface with movement were used to express Japaneseness and novelty. The letters were sized and arranged with the eye's gaze in mind.