TRUTH

About project :

TRUTH is a fictional accessories brand. It is characterised by designs that utilise a vintage and contemporary feel. As a new brand, we want customers to feel the brand's worldview while looking at our products.

Project goal :

To feel the brand's worldview while looking at our products.

Target :

Women in their mid-20s who like social networking

Design concept :

The vintage feel is expressed through frames and black and white photographs. Modernity is expressed through illustrations and wave objects. Black and white models are used to draw the eye to the products. Colours are modern, but also express the brand by using colours that would be used in a painting exhibition.