Jines

About project :

Jines offers a mysterious, relaxed style with a refined take on trends, based on the keyword 'noble femininity'.

Project goal :

Inflow to e-commerce sites

Target :

Mature women in their 30s who do not want to forget their dignity and elegance in everyday life.

Design concept :

Colour/
The brand has many glamorous designs, but they do not pop, so achromatic and dull colours are used.
Design/
Clean and simple, expressing a mature look. Femininity is expressed through thin lines and fonts. The images used are adjusted in terms of cropping and scaling to create movement.